We made a jib-jab!

At SMU, we wanted to send out a year-end reminder to ask non-donors to make a gift before Dec. 31. We’ve tried the tear-jerker with the alma mater playing in the background and boring stuff like that before, so this time we were able to stretch the boundaries a little bit and speak to why people really give this time of year (besides the goodness of their hearts) — the tax deduction!

I never thought we’d see a day when I could work Britney Spears into a giving solicitation, but I had to jump at the chance while I could.

Check it out and let me know what you think! Everybody in our e-marketing department had a big hand in this — James played the part of Professor E.Z. Deduction, Katy designed it, Bill worked the Flash magic and Cavin helped pull it all together in the end. Oh yeah, and I supplied the fake professor accent using a little hand-held voice recorder.