Resume
My mission
To bring people together to advance higher education by changing the ways we learn and communicate.
Work experience
Director of E-Marketing
Southern Methodist University
July 2005 - Present
- Leading a cross-campus team of developers and designers to create and maintain interactive Web portals for prospective students, current students, donors and alumni
- Leading the selection process for constituent relationship management, Web content management, online giving and event management systems
- Managing the implementation of selected systems, working closely with in-house staff and managing multiple vendor relationships
- Recruiting, hiring and retaining key staff and projecting future staffing needs in preparation for a capital campaign
- Measuring success using analytics tools and reporting, tying results to staff goal-setting, reviews and advancement
- Managing an online giving site redesign that resulted in a 150% increase in the number of online donors and a 30% increase in total online giving
- Developing strategies for blogging, online video and podcasting
- Managing the University’s online marketing budget, ensuring efficient use of resources by bringing appropriate projects in-house
- Producing videos and presentations that resulted in a $33 million gift, the largest the University had received
- Working closely with IT staff, university administrators, academic leadership, and Public Affairs colleagues on the George W. Bush Presidential Library announcement and other high-profile projects
Director of Admission Marketing
Texas Christian University
December 2000 - July 2005
- Creating overall strategy and budgets for TCU admission Web sites, e-mail, videos and printed publications
- Designing and developing database-driven Web sites and multimedia presentations, independently and by managing teams of in-house staff and outside consultants
- Managing the development of TCU’s first online application for admission and first Flash-based virtual tour
- Managing a team of writers and designers
- Contributing to a 60 percent increase in applications for admission and an 11 percent increase in undergraduate enrollment during challenging economic times
- Doubling response to online and direct-mail “search” campaigns for admission
- Managing the logistics of segmenting and communicating with a database of more than 70,000 prospective students
- Managing Internet and paper-based surveys and focus groups of prospective students
- Ensuring a consistent TCU brand by working with staff in admission, advancement, alumni relations, athletics, housing, marketing and communication, student development and academic departments
Account Coordinator
FutureNext Consulting
June 2000 - December 2000
- Managed Web site design and development for Fortune 500 energy and financial services companies
- Served as the client liason for day-to-day Web site changes and maintenance issues
Technical skills
- ASP/VBScript, ASP.NET, PHP, ADO and SQL Server
- PeopleSoft, Convio, WebTrends, Google Analytics
- Adobe Dreamweaver, Flash, Fireworks, Photoshop, Final Cut Pro, Microsoft Office
Professional honors
- Winner of three CASE awards for Web/e-mail and multimedia campaign design
- Winner of two Gold Addy awards for publication design
- Winner of five CASE awards for publication writing and design
- Presenter at American Marketing Association Symposium for the Marketing of Higher Education
Academic achievement
Juris Doctor Candidate
Southern Methodist University Dedman School of Law - Dallas, Texas
December 2010 - Dean’s List; Dean’s Scholar
Bachelor of Science in Journalism - Advertising and Public Relations
Texas Christian University - Fort Worth, Texas
May 2000 - 3.942 cumulative GPA (summa cum laude)
College involvement and honors
- TCU Student Body President (1999) - Representing student needs to university administrators and trustees
- Recipient of the Tucker Award for Leadership and Service to the TCU Community
- Selected as the 2000 Senior Scholar in Journalism by department faculty
Memberships and community involvement
- Dallas-Fort Worth Interactive Marketing Association
- Council for the Advancement and Support of Education
- American Marketing Association
- Lovers Lane United Methodist Church
